Alchemiize from identity to Website Design & development
The rebranding from Truist to Alchemiize involved creating a new brand image and identity, designing the UX/UI in Figma, and implementing the website in Webflow.
Identity & Design System with Figma
Alchemiize Color Palette: Balancing Warmth and Professionalism
The Alchemiize color palette blends warm and cool tones for a balanced, dynamic identity. Warm reds, oranges, and pinks evoke passion, creativity, and human connection, reflecting the brand's energy and engagement. In contrast, cool blues and grays provide calm, trust, and professionalism, grounding the design in stability and aligning with the brand's focus on innovation. Together, these tones create a cohesive, vibrant, yet reliable look that appeals to both creative and corporate audiences.
Alchemy Meets Modern Design
Alchemiize’s iconography draws from ancient alchemical symbols, representing transformation and creation, like the elixir of life and the magnum opus. These traditional motifs are reimagined with sleek, modern design, combining geometric shapes, abstract forms, and 3D elements to reflect a human-centric approach to innovation. By blending old-world mysticism with contemporary aesthetics, the brand embodies the transformation of human knowledge and experience through innovation.
Website Information Architecture and LOFI Wireframe with Figma
The information architecture and low-fidelity (LOFI) wireframing process in Figma is crucial for establishing a clear website structure before diving into UI design. By organizing content and mapping user flows early on, this step ensures that the site is intuitive and aligned with user needs. It also allows for early feedback and adjustments, streamlining the transition to UI design and minimizing potential issues later in development.
Website Design UI in Figma
Art Direction & User Interfaces
In the Website Design UI for Alchemiize, the process begins by transforming static, classical images into a cohesive art direction that integrates both photography and creative icons, along with unique elements specifically developed for the brand. This approach blends realism with abstract visuals, enhancing storytelling and reinforcing the brand’s innovative identity. Once the visual direction is established, the UI design for each page is developed in Figma, focusing on clean, intuitive layouts and interactions that engage users while reflecting Alchemiize's dynamic blend of tradition and modernity.
