Digital Hiring Campaign & Career Landing Page for Kimberly-Clark’s Chicago Offices
Kimberly-Clark, a global leader in personal care and hygiene, owns renowned brands such as Kleenex, Huggies, Kotex, Scott, Poise, and Depend.
The project focused on creating a LinkedIn hiring campaign and career landing page to support Kimberly-Clark’s new Chicago offices recruitment efforts and talent branding. Additional digital assets, including email outreach and internal recruitment materials, contributed to employer branding efforts. The project also extended to initiatives such as the 150th Anniversary digital billboard campaign and OOH, reinforcing Kimberly-Clark’s position as an industry leader.
Li Recruitment Campaign for Kimberly-Clark’s New Chicago Offices
A Visual Approach Rooted in Strategy & Location
To support Kimberly-Clark’s hiring efforts for its new Chicago offices, Alchemiize set the strategy and defined key employer values, shaping the foundation of the LinkedIn recruitment campaign. The campaign focused on attracting top talent by emphasizing flexible work, career growth, real impact, and an inclusive culture—all essential to Kimberly-Clark’s employer brand.
Building on this foundation, I developed the visual direction using a mixed media collage, centering the campaign around a 3D locator icon integrated with an illustrated Chicago cityscape and real photos of people.
This approach reinforced a sense of place while maintaining a dynamic, welcoming aesthetic. The visuals featured diverse professionals, highlighting Kimberly-Clark’s inclusive workplace culture and career opportunities. By positioning individuals within the illustrated cityscape, the design emphasized human connection and growth. Employee testimonials and clear messaging further strengthened the company’s positioning as a purpose-driven workplace.
Visualizing Elayne’s Core Features Through Mockups
Creating User-Friendly Visuals to Simplify Complex Processes
I worked alongside Elayne's amazing team on designing Figma mockups to showcase the platform’s key functionalities. These mockups were crafted to make the platform’s services—estate planning, bereavement care, and automated settlements—clear and approachable for users. By breaking down complex tasks visually, the mockups offer a user-friendly guide to the platform’s benefits, focusing on enhancing user engagement and ensuring ease of use.
Career Landing Page Proposal for Kimberly-Clark Chicago
UX/UI: creating a seamless and engaging job search experience.
The Kimberly-Clark Chicago career site was designed to provide a seamless and engaging user experience for job seekers. Built with a clear, intuitive structure, it allows candidates to explore job openings, learn about company culture, and discover growth opportunities within Kimberly-Clark’s dynamic teams. The UX/UI strategy focused on accessibility, easy navigation, and a visually compelling layout, blending real employee imagery with a refined design system. By integrating employer brand messaging with an interactive job search function, the site ensures a streamlined hiring journey that connects top talent with meaningful careers.
Email Outreach Template for Kimberly-Clark Chicago Hiring Campaign
A structured and scalable email design for consistent recruitment outreach.
To streamline Kimberly-Clark’s hiring efforts, a structured email outreach template was designed for repeated use in recruitment campaigns. The template highlights strong call-to-action elements, key employer values, job opportunities, and employee testimonials while maintaining brand consistency. This flexible framework allows Kimberly-Clark to efficiently reach top talent across multiple hiring phases.
Talent Branding Creative & Campaign Assets
A diverse range of assets supporting talent acquisition, branding, and milestone celebrations.
Beyond the core hiring campaign, various creative projects were developed to support Kimberly-Clark’s recruitment and employer branding initiatives. These included sell-sheets for talent outreach, welcome invitations for new hires, and large-scale out-of-home campaigns for direct recruitment events targeting mill workers and manufacturers. Additionally, creative outdoor assets were designed to celebrate Kimberly-Clark’s 150th anniversary, reinforcing brand presence and engagement across multiple platforms. These projects demonstrate a versatile approach to employer branding, talent engagement, and milestone-driven communication.
