Talent Brand Campaign for IGT
IGT, an industry leader in gaming technology, offers an expansive range of entertaining and responsible gaming experiences. With expertise in Lotteries, Gaming Machines, and Sports Betting, IGT caters to players across various channels.
The project focused on developing a comprehensive talent brand campaign that highlighted IGT’s diverse gaming sectors, including Digital Games, Scratch, Slots, and Lottery. A key element was the social media campaign, which integrated a large-scale employee photo shoot to showcase the real people behind IGT. This campaign was strategically designed to roll out across IGT’s six corporate offices, reinforcing its employer brand and engaging top talent in the gaming industry.
Bringing the Fun to Work – IGT’s Talent Brand Campaign
A Bold and Playful Visual Identity for Digital Games Hiring
To support IGT’s hiring efforts across its corporate offices, Alchemiize set the strategy and defined key talent brand values, shaping the foundation of the Digital Games hiring campaign. The campaign focused on attracting top talent by emphasizing flexibility, belonging, friendships, and diverse career opportunities—all essential to IGT’s employer brand.
The concept & visual direction were built around real employees, blending authentic photography with dynamic graphic elements inspired by IGT’s gaming universe. The result is a vibrant, engaging, and immersive experience that reflects the energy of working in the gaming industry. The campaign’s bold colors and playful compositions invite prospective candidates to see IGT as a place where creativity, innovation, and fun intersect. These visuals were deployed across LinkedIn and other digital hiring platforms while also being adapted for banners, sell sheets, and website assets, ensuring a cohesive and recognizable brand presence across multiple channels.
Visualizing Elayne’s Core Features Through Mockups
Creating User-Friendly Visuals to Simplify Complex Processes
I worked alongside Elayne's amazing team on designing Figma mockups to showcase the platform’s key functionalities. These mockups were crafted to make the platform’s services—estate planning, bereavement care, and automated settlements—clear and approachable for users. By breaking down complex tasks visually, the mockups offer a user-friendly guide to the platform’s benefits, focusing on enhancing user engagement and ensuring ease of use.
Talent Brand Campaign for IGT Offices - Scratch Games
Celebrating Talent, Culture, and Winning Careers
To strengthen IGT’s employer brand and attract top talent, Alchemiize strategically developed a recruitment campaign centered around the values of flexibility, belonging, friendships, and diverse careers. This initiative showcased real IGT employees as the face of the campaign, reinforcing the company’s dynamic and engaging workplace culture.
For the Scratch Games sector, the campaign featured employees holding branded scratch card boards, symbolizing opportunity, excitement, and career growth at IGT. The visuals also emphasized diversity, inclusivity, and disability representation, ensuring that the campaign authentically reflected IGT’s commitment to creating an equitable workplace where everyone belongs.
Designed with bold colors and an energetic tone, the campaign highlighted IGT’s vibrant and welcoming environment. These visuals extended beyond digital ads, appearing in banners, career site elements, and promotional materials. Through this approach, the campaign invited talent to be part of a workplace where work and play come together seamlessly.
